Fresh and innovative ways are now applied for effective marketing. You may agree or you may not but the truth is that social networking sites have stepped ahead for successful brand promotion. It’s really a superb idea for those social media accustomed online business owners since they have got the required vibe to take their venture to the verge of success.
Even Facebook has become worthy enough for successful promotion!!
If all the efforts are being put to create enough positive buzz about the online business, Facebook timeline promotion might be the way, you are looking for. Now you can have developed buzz around your brand, increased facebook likes and on top of everything, you can build developed email database.
While you think of fruitful promotion, do take few things under consideration that you impeccably meet the facebook’s technical, design and legal requirements. This would be of vast importance to check out the recent most updates by Facebook right before you run any sort of facebook contest, sweepstake or giveaway.
It seems that you need some help for the same so I put up what Facebook has recently stated about this subject,
We’ve removed the requirement that promotions on Facebook only be administered through apps. Now, promotions may be administered on Page Timelines and in apps on Facebook. For example, businesses can now:
- Collect entries by having users post on the Page or comment/like a Page post
- Collect entries by having users message the Page
- Utilize likes as a voting mechanism
As before, however, businesses cannot administer promotions on personal Timelines.
With our years of experience in social media marketing, advertising and promotion, we’ve been running social media sweepstakes and Facebook Timeline promotions and what we have found is that Facebook Timeline promotion is bit more effective primly for the small and the medium sized businesses. The best part is that it doesn’t ask for massive investments to come across huge results!
So, now it’s time for having a look at some of the important and result-oriented ways of successful Facebook Timeline promotion
- Have a proper marketing plan: If you only build plans, that won’t necessarily work. Rather, we recommend you to utilize Facebook ads to have a blast in your promotion and that for obvious reasons, increases the chances for reaching the targeted people. You were looking for that aren’t you? Another way would be to consider cross-promotion campaign in the newsletter, website, Twitter, YouTube and various other social channels.
- Be precise about the goal: “What am I actually looking for” should be the first question to strike your mind. Are you after the page likes, maximize the post likes and shares, get people signed up through email address or submit comments? You must be clear about your Goal. Do keep in mind that successful campaign will help accomplishing few and even all of these goals.
Better if you do not try to reach all the goals with a single promotion
- Opt for the right theme: You can select an exclusive theme for your Facebook promotion. This may be tests, quizzes, free prize drawings or anything else for that matter but, do consider it must be of interest for your targeted audience. It should have the engaging element and must be designed professionally.
- The stand out effect: Time to be visionary. You need to be creative and unique so that your promotion stands out visually and at the same time conceptually. Try not being the same dull “like to win” type. Try something different that attracts the targeted audience by offering some real incentive and interest to them. Allocate more time to think why someone would actually take a step further to like and share your promotional stuffs.
- Make the right approach: Doing online promotion, you cannot just afford to make things go wrong. You need to be 100% assured about your organization’s ability to plan, setup and eventually perform a successful Facebook Timeline promotion by meeting all the rules of Facebook. If you are lacking confidence somewhere, it would be wise enough to start off with professional social media contests consultants.
To sum up things altogether, you can really squeeze the advantages out of the Facebook timeline promotion only if exact rules and maintained. If things are don e right, you will certainly see the change in ROI.