Do you know what Dubsmash is? It’s a very fun and entertaining app, available only for iOS and Android platform. Using this, the user can select an audio recording of a well known quote (mostly the famous movie dialogues) from a list and then can record his own video in which they just simply need to dub the quote. Being launched late of the previous year, this app has got really popular amongst all the people and the best part is that celebrities, from various fields and different parts of the world are stepping into the shoes of uploading their very own and unique Dubsmash.
This is even more amazing how a Canada based CD/DVD retail chain outlet is making a great advantage out of it. They have offered famous Dubsmash links on their official website and that really providing a bounce on the sales of the popular movies and music collection. All thanks to the new and modified forms of Digital Marketing.
What is Digital Marketing?
Simply put, it is the way of achieving an enhanced promotion of your brand through the digital platform such as; computers, smartphones, tablets etc. and this is also the way of making a large promotion of your brand on the internet as well. Unquestionably, this is one of the most functional platforms of achieving an improved promotion of a certain brand.
So many globally reputed companies have come up with the reports that they have experienced better sales growth and better customer experience after acquiring digital marketing. This can precisely be said that this unique and exclusive marketing strategy actually drives the present business promotion concept. Things have become much more dependent on the digital platform now and the global acceptance and access of this medium is also a reason why the large, medium and even the small companies are also adapting the way of this marketing strategy.
It is undeniable that over the last few years or so, internet marketing has become an inevitable means of inviting the success and this is the most efficient part of the present digital marketing. Now the concern is, does the process actually help the growth of any organization. We can have a clear picture about the same on going through what the successful marketers have to say about this.
In order to provide you even a clearer picture of what digital marketing is, you need to have a precise concept about what don’t belong to this marketing concept. Simply put, all the traditional marketing concepts that we used to follow previously namely; print medium, TV, Radio and Billboards don’t belong to digital marketing. There is no denying to the fact that these channels were very successful throughout few years but, the picture has changed and presently, these are not of much help for a company, looking to make global presence.
How digital marketing is defined by the marketers of different successful companies:
“Digital marketing is marketing in 2014 and we are all digital marketers. Every tactic in marketing today has an element of digital, of instrumentation.” – Tami Cannizzaro (Vice President, Marketing IBM)
“Digital Marketing is similar to modern architecture in many ways. Form follows function. An object can take several different shapes and be adorned with a variety of different elements, but it’s up to the marketing architect to understand what will be acceptable to the masses and meet social expectations. If we go too far, we can be seen as interrupting, invasive and oversaturate the market. If we don’t go far enough, then we will not meet the expectation of our target audience, which is to provide them the value and utility they are looking for at the right time and in the right place.” – Kevin Green (Executive Director, Marketing DELL)
“Webster’s dictionary defines digital marketing as… nope, not going to do that. For me digital marketing is any way that we, as marketers, use digital media to influence users. Whether that’s the free stuff – search, social, etc. – or the paid stuff – PPC, display advertising, social ads, in game advertising, etc. across all available technologies and platforms. The real trick to effective digital marketing is using the right platform / technology / tactic to reach the audience that will buy your product / read your articles / engage with your content.” – Simon Heseltine (Senior Director, Organic Audience Development at AOL)
From the few above comments, it is clear that the importance and efficacy of this exclusive marketing method is well recognized by the expert marketers and so by the inexperienced entrepreneurs as well. Now the fact is that no marketing can be successful without appropriate strategy. And the success of this marketing process will also depend greatly on the strategy that you follow. There are few effective aspects of this marketing concept that you need to keep in mind while attempting fetch the success through this process.
Some effective strategies of Digital Marketing:
- The first thing is that you need to understand that Google is not the only way out. This has no relation with the effectiveness of this search engine for a successful marketing online but, what I really tried to mean is that there should always be an alternative. Search engine optimization is important but searchers may accomplish that with other means than just Google.
- Presently, mobile and smart phones are dominating the field. You must think of mobile acceptance of your marketing efforts. Thus you can stick to those large numbers of audience who depend on smart phones to access the internet. Mobile optimization of your website would be an effective step towards this.
- Do not underestimate the power of social networking sites. You need to recognize that how effectively you can increase the conversion rate of your site through these effective social sites. For the eCommerce and the lead generation sites, the social offers improved conversion.
Eventually, you need the help of professional and experienced marketers to get the best results out of this effective marketing effort. The renowned companies provide the best and the latest solutions for successful marketing campaign. More so, it is the experience and expertise of the executives that help adapting the best digital marketing services for your business endeavor.