A strong and positive step towards modifying the search experience of the mobile users was quite expected from Google’s end and finally it happened on 21st of April. Google rolled out the much anticipated mobile friendly algorithmic update which is expected to change the equation of the SEO field once again just like the Hummingbird, Panda and Penguin update earlier. The crux of this update is an effort to offer optimum advantage to the mobile users and to the mobile-friendly websites.
The reason behind such kind of thinking is the ever increasing number of mobile users. According to the statistics of eMarketer, around 40 percent of the total population of the world will be using mobile devices for accessing internet by the end of 2017. Along with this, a substantial change in the field of web design has also occurred over the last few years. Web design is not only limited to mere maintenance of the look and performance of websites, this has become responsive now. This means users will get to experience the same visual pleasure from all kinds of devices.
What a mobile-friendly website is
Now the question that is being asked by many is that what a mobile-friendly website is. This is quite clear by the term itself. The basic concept is sites which are easily accessible from mobile devices are called mobile-friendly websites. This is actually the capability of your website to adjust and modify the layout according to the screen size of the mobile devices. This is unlike shrinking the size of the website to be fit in any screen size. This is an in-built adjustment made by changing the coding of a website so that it offers a better user-experience along with a better navigation.
How will you understand your website is mobile-friendly?
The key concern of this update is the risk of losing traffic because of poor visibility in the search engine. And this is when a relevant question arises here that is how to identify a website as mobile-friendly? There is a mobile-friendly testing tool of Google through which one can identify the issues of a mobile-friendly website. Some of the common issues are broken redirects, CSS crawl error, app download interstitials etc. So, the responsiveness of your website is not enough, it has to b free from all sorts of problem as well otherwise this can result in loss of ranking in the search engine and the visibility as well.
Google’s action to modify user experience
This is not the first time; earlier as well, Google has taken different steps to transform the user experience and to help mobile friendly websites rank better in the search engines. The process set off in June 2013 when Google declared that they will penalize websites with poor mobile experience. In the late 2014, Google released a tool through which you can understand whether a website is mobile-friendly or not.
The Google came up with two major updates in the form of Penguin and Panda. Presently there are around 644 million websites. And we can vouch that each of the update is intended to improve the search results and put an end to the spam results. This became necessary for Google to prevent millions of poor quality websites with less relevant contents to maintain the credibility of the search results.
And finally Google came up with ‘Mobilegeddon’ which has become effective from 21st of April 2015. According to this update, websites which are mobile-friendly or in simple words responsive will be prioritized by Google for search results. Websites which are mobile friendly is tagged as mobile-friendly and show up early in the search results. This means if your website is not mobile-friendly or responsive, your company will not show up in the search results made from mobile devices.
We can assume from the previous updates that this one is designed to improve the user-experience. Though, we may not like the changes in the beginning but time unfolds the advantages of ach update. This particular update will benefited the users who use their mobile phones for searching largely by improving the users-friendliness of the search results.
The simple reason behind such valuable updates made by Google is to show results that are valuable to the users. Google is not interested to classify non-mobile-friendly websites since those websites are difficult to operate from mobile devices.
What if your website is not mobile-friendly?
If your website failed the Google’s mobile-friendly test, you need to be careful about that. This simply means that you are not willing to offer equal visual experience to all your viewers which are certainly a major drawback because you cannot segregate your customer base. This is why through the latest update Google has sent a message that is websites have to be mobile-friendly. And if this is not the case to your website, there are possibilities that your website will lose the chance of achieving better ranking in the search results which may prove to be a substantial drawback for your business.
In the long run, success in the online business will be achieved by those who intend to serve for the users not for the search engines.
Therefore, if your website is not mobile-friendly yet, this means time has come to change the design of your website. This is no longer an option; this has become the requirement of the web world now. Hiring Brandnetizen, a reputable web design company can end up this problem. You need to change your web design with responsive web design. This will offer your website the capability of adjusting the screen size of any device.
There may be confusions in the mind of the users as well as website owners regarding the future of this update but the process of searching is user driven and multidimensional. Website owners as well as search engines should make the best use of this understanding by introducing newer strategies for the betterment of the user experience. Google has once again proved the fact that their service is focused to serve better to the users at any cost. In the long run, success in the online business will be achieved by those who intend to serve for the users not for the search engines.