Imagine you are about to meet a person whether a man or a woman for the first time. What is that thing which you will notice about that person at the very first sight? Well, I guess I can well assume that answer. At least I will notice the look and the overall get-up of that person. I can vouch that majority of the people will look for the same. And there is no wonder that we judge most of the people whether meeting for the first time or not by their appearance. This is how the way humans have been systemized to think. Now, the important part is; this is not limited to assessing the personality of any person only.
You will make a mistake if you think so. The same goes true for your business as well especially if it is based on the internet. Your website is the virtual get-up of your business. There are possibilities that your business will be judged by the presence, appearance and by the performance of your website in most of the occasions.
The intervention of an outside designer or a team of designers becomes obvious in order to achieve the required appearance and performance of your website. But this process is not a cakewalk. It becomes extremely hard for those who have very little or no knowledge about web design to evaluate the performance of the web design company hired for this job. But this cannot be any reason for opting out of promoting business through website isn’t it? So, what is the way out then?
You need to learn the proper steps of choosing the right web design company. If you hire the right company, you can rest assured about the performance of your website. In this article, we will be doing an in-depth discussion regarding the process and tips of choosing the right web design company. But before jumping into the key area let’s have a look at a few statistics regarding the importance of hiring a good web design company.Now. let’s get down to the key topic. You need to search for the best web design company for designing your website. Hopefully, you would not like to settle with any company less than the best. You should look for thw best and the process will be a bit stretchy. But after all, it is about the reputation of your business on the internet.
- Assistance from the acquaintances
This process is basically meant for the beginners on the internet. Though, I strongly believe and I have seen in my experience that seeking the assistance of known people often offers a great result. This offers a real life experience which is way more effective than any theory on the paper.
However, since internet savvy do not prefer to believe in the words of mouth, they consider this process as a bit premature. And this is the reason why it is labeled as the beginners path.
You can assume from the heading that this process refers to seeking the assistance from your acquaintances. This may be your friends, colleagues, neighbors, relative anybody. If the person is somehow related to this field, you can get a more clarified answer for your concern.
Why this process is preferred:
- Now, the reason behind the preference of this process is the easy access to the informer. If the person is a friend or colleague, you will not have to go through any big trouble getting the information from him.
- This will offer a much clearer insight of the story. You can ask your friend about all the positives and negatives about the performance of the company. Such information is not available directly from the company most of the time. You can also have an overview about the budget of the entire project.
- Your friends are the only people whom you can afford to be stupid with. If you are a beginner, you may not know everything about the process. Asking a silly question to the design company may disclose your present situation. Whereas if you ask the same question to your friends or to someone whom you know, you will not have to put your project under risk.
- Getting ideas from well-designed websites
The next process in this category which is also a very effective way of hiring the right web design company for your website. Sometimes it becomes difficult to make your concept understand to the designers. Since you are the business owner and you must have a conception regarding the design of your website. You must have a pre-determined concept or idea to convey the message of your service to the viewers straight.
But the confusion arises when it comes to make your design understand to the designers. If the thinking of yours and the designers don’t merge in the same alignment, the outcome may not be as fruitful as it should be.
This is why the best way to go about it is to search on Google. Search for the service you are offering on Google. And within a fraction of seconds you will be displayed thousands of results. From here on, you need to start the searching process.
You need to go through each and every website one by one with a rapt attention unless you find the right design that matches your conception. There are possibilities that you will find the design you are looking for. But the number of websites you have to visit to find out that design depends on the situation.
Once you find out the site, you should carefully examine the site. Don’t go with the design only. You need to consider the performance of the website as well. Visit each and every page of the site; don’t jump on your decision just by seeing the home page. This will take time but you need to look at it as an investment.
Now if you are done with all these hassles (this will feel like a hassle when you will not find the right design after visiting hundreds of websites), you need to find out the designer of that particular website. And for this reason, you have to look at the bottom end of the website. In most of the occasions the name of the developer or the company is mentioned there. If you can see the name below, just Google the company and get in touch with them through their contact page. But if you don’t find out the name, you have no choice but to contact with the officials of that website. Asking about the designer of their website may work for you. Though, there is a different aspect of this scenario as well which I shall point out a bit later.
If things go well this far, you can get information about the web design company from them. You can now proceed with your requirements and project specifications with the designers.
Why this process is preferred:
- This process is basically for those who are savvy with internet. Finding out the companies and evaluating their websites require the basic knowledge of internet or else you will not be able to find out the right company.
- This process may be a bit time consuming in many instances but the result will be satisfying at the end.
- If you don’t find any company in the first place, you may get help from other websites. Now, this technique may be a bit tricky. While asking a website about the designer, you may not get the right answer all the time. This may be a two way trick as well which means you may have to pay double the amount for the design. However, there is no reason to be so sarcastic about this.
- This process offers the convenience of searching. You can do your own research for as long as you want. Basically you don’t have to rely on anybody for the results. You may search as many websites as you want. This will open up more opportunity in front of you. But be careful to avoid the syndrome of analysis paralysis. Too much of analysis will create more confusions which may impact the end result.
- To be very frank with you, the success rate of this process varies from instances. I have met many website owners who have found their match just by searching only a few search pages and their business is doing quite good now.
- Help from Google
This is the most preferred way of finding out the right web design company. Website owners have been following this method for many years and the success rate of this process is quite impressive. You may follow the above mentioned processes but before jumping into the final decision, you need to follow this process. I shall discuss about this project in detail below.
Firstly, you need to start with a reputable search engine like Google, Yahoo or MSN etc. Now I shall describe the whole process point by point.
3.1 Are the toppers always good?
The first step would be to write on the search engine bar the result you want. You may write like ‘the best web design company’, ‘web design company’ etc. You can also add your location or country like ‘web design company in UK’ or ‘web design company in the USA’ etc. As soon as you press the enter button, you will loaded with hundreds of results.
The natural thinking in such instances is that the top companies are the best company. There are all the reasons to think like that but the reality may be different. You need to verify the capability and the workability of the company in advance. I shall be talking about the way to verify the company in the later part of this article. But for now, you better know that do not trust any company blindly. With the application of improved SEO services, any company can achieve a better ranking in the in the SERPs but that doesn’t prove anything.
You should go though the website carefully from the beginning till the end. If you think of saving your time in this aspect, you will end up losing your money. Do thorough research about each and every company.
3.2 You need to evaluate at least 20 results
The question that comes in the mind first is that how many companies should be evaluated? Now, this is a tricky question and there is no specific answer to this question. This largely varies according to the individuals. But, if you want to go with suggestions of the experts, you should evaluate at least 20 websites in the beginning. Of course, you can add a ‘0’ (zero) in the end of the number as per your choice.
There are possibilities that if you search at least the first two pages of the search engine which adds up to 20 results roughly, you will find out the right company. One or two or three companies may be counterfeit but the chances of all the twenty companies being the same are very rare.
The evaluation process is not an easy one. You need to go through each website with extreme attentiveness. You should gather information about their service, their reputation, their business duration and everything.
What is the best way to go for it? Well, there are more than one ways but the first thing to notice is their website structure. You would obviously not like to get associated with a company for your website whose own website is not so attractive and engaging. Moreover, the factor of performance is also there. No matter how engaging a website is, if that doesn’t perform well, visitors would not like to waste their time.
The next best thing to look at is the testimonial page. Here you will get to know the view of the customers about this site. Go through the customer reviews carefully and this will provide you a clear picture about the reputation of the company. You can identify lots of minute aspects of the company.
3.3 All good looking websites are not always good in their service
While doing your research, you will come across a number of companies with stunning websites. You might get attracted to those companies but you should gather the inside information as well. In many occasions you will find that such companies are not directly involved with web design, they work just as a third party.
If you hire them for the designing of your website, they will escalate the project to a third party and they will design your website. The drawback of this process is you will have to pay more for the design work; you will not be able to make contact with your designer directly which is sure to have an impact in the outcome of the project.
There are lots of other implications which you may have to face with time. So, you cannot skip the process of evaluating the website authenticity. You have to look at the website design of the company and if you are satisfied with the design, you should start evaluating the site.
3.4 Approach Local and International companies
Upon searching on the search engines, you will definitely come across hundreds of companies no doubt. Some of those companies will be local and some of them will be international. Now, if you want the best design for your website, you should not differentiate with the geographical barriers. If any company offers reliable service, the global position of that company should not be a big concern. But obviously the process of verifying a local company will be way apart than the process of verifying an international company.
At the time of verifying a local company, you can have a number of advantages. The first thing you need to do in such cases is to visit the company physically. This is a much preferred way of verifying the existence of any company. You will find a lot of companies which only exists on the internet. They do not have any physical presence. They operate their business through online.
You can also visit the company of their clients for assistance. There you can have an in-depth detail about the service and other factors of that company. In fact, taking with the clients is way more effective than talking with the company’s professionals since they can provide you the judgment from the perspective of a client which will be in favor of you.
The process of verifying an international company will be bit different since you cannot give a visit to those companies in person. But what you can do is to get in touch with the company professionals through internet. Contact them through Gtalk, skype, MSN, AOL or over the phone. Prefer converse with them through video chat. Talk to them in detail.
Visit their social pages. This is a very effective way of having a close look at the reputation and the operation of the company. Try to understand the views of the people who are anyway associated with the company. You will get to know a lot about the company through these pages.
Send them emails concerning your queries. Notice how long the company takes to send the response. The promptness of their response means a lot. This is an indication of their professionalism as well. You need to keep in mind that small details of any company make the big difference.
3.5 Transparency in the project operation
This is a very important aspect of choosing the right web design company and this has got nothing to do with the geographical location of the company. Whether you get associated with a local company or with an international company, you must confirm the transparency in their operation. If there is not clear transparency in their operation, you better back off.
What I am trying to mean by transparency in the process is the familiarity between the saying and the working process. You should have a clear idea about the budget of their service at the very beginning. Why this is so because if you are not comfortable with the budget, there is no point of progressing any further. Though, you will notice that most of the reputable companies offer flexibility in their budget.
The next thing to watch out is their working process. What is there concept of working? You need to be very clear about what is going to happen next. What are the ideas they are going to implement in the project?
What we’ve discussed above is that how you can take help from the search engines such as; Google, Bing, Yahoo etc. for finding the impeccable web design company for your online endeavor. But, once you reach the required company, there still remain some aspects that you must look into while hiring the web design company. You should consider the work efficiency of the company along with the skills of the professionals. The most important thing is that how do they charge for the projects. Once you get satisfactory replies of all these queries, you can step forward for hiring the company.
- The structure of a good web design company
You need to remember that the performance of your website greatly depends on the design of the same and the search engines also pay sincere attention to this aspect so as to decide the ranking of websites. The “structure” doesn’t only depict the company structure it also carry the proficiency of work of that company. But, the question is how you would confirm the perfect structuring of the company. You need to ask some questions to the short listed web design companies. Here, one thing needs to be mentioned that you need to short list only the professional and local web design companies for enhanced help.
Now, is the time to discuss some of the very important points that would help you deciding the efficiency of the web design company. You can ask these questions to the company.
4.1 Call and ask for an appointment:
This should be accomplished at the very beginning. You need to call the company and make an appointment with them. Thus, you will get to visit the company physically and that would have an effective impression about their work and responsibilities. Remember, you can only do the same if you short list the local companies. What after you visit the company? The next thing you should do is to consult with a marketing agent about their web design strategy and you can also verify how they are going to design your website.
Thus you make a very effective first move of selecting professional and renowned web design company. Once you are confirmed about the efficiency of the company, you can proceed for the next steps.
4.2 How many Photoshop designers are associated with the company?
Now, this is a very important question. Website design is greatly involved with Photoshop design. All the large companies have designed their business websites with Photoshop and there is everything that you would need to design your website. The website designers are very much aware of this fact. But, the important fact is that how many photoshop and HTML designers are associated with the company. If you find that there are large numbers of designers are working with the company, this denotes that the company has got some skills and potential to serve quality results to the clients. This also defines the strength of the design company.
4.4 How many marketing experts they have?
As of the design of the website, the quality development of the website is also very important. While the first one entices the visitors towards the website, the latter one provides enhanced viewing and surfing experience to the visitors. And when a perfect compilation of these two features go hand in hand, this simply grabs your attention to the fact that the company is associated with a large gitm.
4.4 How many marketing experts they have?
The marketing strategy would be decided by an expert and it is of paramount importance when it comes to achieving success for a website. If appropriate marketing strategy is not planned, chances are there your website may end up losing. You need to verify this with the short listed companies. If the company consists of large team of designers, you chances of success are success.
4.5 See the work portfolio
The best way to justify their work is to go through some of their other accomplished projects. You can get to see them by following the customer portfolio of the company. There you can find comments on the service of this company. If most of them are found correct and important, there would be no need to avoid the company. You can also ask them to show the portfolio of website design and development.
4.6 local references will do
You can also show the courage to ask the company about some of the native customers that they have recently worked with. Being in the same city will allow you to visit the customer by yourself and get lot more important information from them. You can directly ask about the feedback about their service. Remember, you are going to invest for the success of your company and that’s why, some pre-contract precautions are needed to be taken.
4.7 Visiting the company, meet the team will work for you
Having good rapport with the designers and developers will make negotiating with them lot easier. You can ask the company to introduce with those designers and developers who are going to take on your project. You can then ask them about their strategy and also can inform them your requirements.
4.8 The terms and conditions
This is a very vital point. Whenever, you are hiring a web design company for your online business, you certainly be rest assured about the terms and conditions of the company. Each and every company has their individual terms and conditions related to the service. you must go through the same before hiring the people and if you have any doubt about any single term or condition, you must clarify the same with the company associates. You should also ask the company do they outsource the service website design.
4.9 The on line marketing support
At the present business climate, online support is one of the most appreciated service details that all the clients and customers are looking for. When it is about web design, you must want to make some customized changes to the design of your website. And for this reason, you need to ask the company first whether they offer customized service or not. If they do then they must have equipped online support for round the clock. In that case, you need to confirm the marketing support of the company. Generally, the large organizations have their own service desk to assist the clients. You need to confirm this fact with your web design company that do they deliver at any preferred time. You can also ensure the fact that what are the other assistances that they provide along with their service.
Most importantly, live support is very much important. The prime reason for that is your online business will primly depend on your web site and you will have needs to make some urgent and immediate changes in the design, without the live online support, this cannot be accomplished.
- Internet marketing and web design
There is no denying to the fact that internet marketing has caused the enormous progress in business and that is complimented very effectively by the design of the website. To speak the truth, successful internet marketing is an impeccable compilation web design and web development. Both these factors play essential role for the success of this exclusive marketing process.
The primary job is done by the design of a website. Practically, there are thousands of websites that are offering the same service. Since internet has made the entire world as a very powerful market to all the business owners, there will be no difference whether you are from USA, UK, Canada or from any other place. Your website will be the representative of your business and you can only make it approach distinguished with the help of unique design. But, it must contain the required professionalism. This is one of the main reasons why web design industry has snatched away the attention of the business owners towards it. So, when designing website, you need to remember that there are millions of visitors and customers are searching for their required information on the web from the comfort of their own house, you must try to provide their information in a way they want. You cannot afford to miss this opportunity.
A credible and experienced web design company has the understanding about the same and realizing the importance of professional and attractive design of websites, they design websites uniquely. Despite the presence of few other promotional means such as; Billboards and print ads, the effectiveness and expansion of internet marketing is huge and exceptional from all other means. And you can consider website as the door for your internet business. Here one thing is noteworthy that an average visitor will spend around 4-6 seconds at your website if the design of your website doesn’t appeal them much. This means, you have only few seconds to impress the visitors and encourage them to spend some more time at your website. A professional and experienced web design company has enough knowledge about these aspects and it is their responsibility to perform accordingly. So whenever, you are about to appoint a web design company, you need to keep these attributes in mind and must confirm whether the company accomplishes all these needs of not. Do check that.
Most of the time, it is seen that companies with global presence and recognition offer better results. This has to be so. If you want assured result for your web design service, you must get in touch with them. But before you proceed further, you need to confirm the aspects such as;
- the age of the company
- their employee strength
- how reputed they are
- how many projects they have handled so far
- What is their design strategy
Once you find effective answers of all these questions, you can freely contact with the web design company.