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Digital Design & Marketing

Tips & Strategies For Your Small Business.

Business Signage Approvals in WA and What Brand Owners Should Know

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Shop doors with business signs

A lot of thought goes into a brand. The logo, the colours and the typeface are chosen with care, and the website and social pages carry the look online.

For many businesses, the most visible brand asset is out on the street. A well placed sign tells passing traffic who you are and where to find you, every hour of every day.

What surprises many owners is that signs in Western Australia are often controlled by planning rules. South Perth based Cornerstone Town Planning is a town planning consultancy that helps clients with development applications and planning advice across Perth and regional WA.

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Writing Helpful People First Content for Google Search

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Laptop and notebook on a desk ready for writing

Google has been clear for some years about the kind of content it wants to show in search. It calls it helpful, reliable, people first content. The idea is simple to say and harder to practise. It means writing for the person reading, not for a search engine.

This guide walks through what Google’s own documentation says on the topic. It covers the questions Google suggests you ask about your content. It also looks at the warning signs that a page is written mainly to chase rankings.

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Power BI vs. Excel: Which Does Your Business Need?

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Power BI vs. Excel: Which Does Your Business Need?

The Great Data Debate

Should you stick with Excel or move to Power BI? You’ve probably thought about it. But the answer isnt as easy as yes or no, it’s about understanding the specific job each tool was built to do.

Sometimes you’re not even frustrated with the software itself, but a lack of specialised Microsoft Excel training that leaves teams using these advanced tools in basic ways.

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Beyond Backlinks: Why Mentions and Entities Now Power Rankings

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There was a time in ancient internet history when backlinks were the golden trophy everyone was hunting down.

The louder your backlink profile looked, the stronger you would be in the rankings.

Simple, clunky… sort of like using a hammer on every job, even when you needed a screwdriver!

As a leading expert in the field, the team at SEO Perth Experts has seen the focus shift from quantity to context.

Now, search not only looks at who links to you, but who mentions you, how they mention you, and whether your brand fits into the common clusters of topics in that context.

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5 Factors That Can Adversely Impact Your Credit Score

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Modern life invariably involves us having to borrow money, whether it is our credit card, an overdraft facility, a car loan, or a mortgage; debt is, for most of us, a fact of life.

So much so that debt management is one of the most requested services that financial advisors and financial planning companies get asked for.

Being able to obtain credit is something that many of us take for granted and assume that because we have never gone overdrawn at the bank and have kept up repayments on any credit we have, we will never be refused.

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Invest in Appearance: Why Consistent Truck Detailing Boosts Your Business Image

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Even though a few might admit it out loud, some truck owners could find themselves glancing at their fleet and wondering, “These trucks look more worn out than they should!”

Things happen slowly. It may start with just a few faded paint here and there. Eventually, you will begin to notice a stubborn layer of red dust that has decided to settle longer than it should!

Sure, none of these scream disaster, but they are often a sign that it is time to invest in professional truck detailing to restore your fleet’s professional edge.

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4 Ways A Business Can Relocate Its Office With Maximum Efficiency

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Office relocations can happen for all types of reasons. Some can be negative such as a business downsizing due to poor results, but many are positive such as a business expanding, and needing more office space as it employs lots of new staff.

Other reasons could be that the lease on a particular office space is expiring and not being renewed. or even that the building that the office is located in is earmarked for demolition.

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How To Create Social Media Ads That Actually Convert

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How to create social media ads that actually convert

Alright, social media mavens and digital dynamos, buckle up! We’re about to embark on a whirlwind tour of creating social media ads that don’t just look pretty but convert. You know, like turning those likes and shares into cold, hard cash. Or warm, soft cash. Whatever floats your monetary boat.

First, let me tell you a little story. Picture this: It’s 2015, and I’m working with a client who sells… wait for it… artisanal, small-batch, organic cat food. (Yes, that’s a thing. No, I don’t know why.) We crafted what we thought was the perfect Facebook ad – beautiful images of sleek, healthy cats, witty copy about nine lives and gourmet tastes. We were so proud. We hit publish and waited for the orders to roll in.

Crickets. Tumbleweeds. The sound of one hand clapping.

Turns out, we’d created an ad that was great at getting likes and comments (mostly people tagging their cat-loving friends), but terrible at actually selling cat food. It was like throwing a party where everyone shows up, has a great time, and then leaves without buying anything from your totally not-suspicious garage sale.

So, how do you create social media ads that don’t just get attention, but actually convert? Well, grab your favorite caffeinated beverage (or a glass of wine, I don’t judge), and let’s dive in!

1. Know Your Audience (No, Really Know Them)

First things first, you need to know your audience better than they know themselves. It’s like being a mind reader, but instead of guessing card numbers, you’re figuring out what makes people click “Buy Now.”

Start by creating detailed buyer personas. These are like imaginary friends, but instead of helping you blame mysterious messes on them, they help you understand your target audience.

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Why Your Business Could Benefit From Fire Sprinklers

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When you start thinking of ways to protect your business, your first thought might be business insurance. While it’s essential to have business insurance, it’s worth considering whether fire services equipment like fire sprinklers could also be a valuable measure for your establishment.

Fire sprinklers are a cost-effective and highly efficient way to manage fires and reduce the risk of loss of life. If you haven’t yet considered fire sprinklers as a valid addition to your business, the following information from Integral Fire Protection may just change your mind.

Reduce the Risk of Lost Lives

Statistics provided by the US Fire Administration are very telling about the ability of fire sprinklers to reduce the risk of people dying in fires.

Their National Fire Incident Reporting System showed that the death rate out of 1,000 reported fires in the US was 87 percent lower in properties with sprinklers than in those without any form of automatic extinguishing system.

According to the same statistics, the civilian injury rate was also 27 percent lower, with the firefighter injury rate per 1,000 fires lower by 67 percent.

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Workforce Trends in Australian Mining: Skills for the Future

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Workforce Trends in Australian Mining: Skills for the Future"

G’day, career seekers and mining enthusiasts! Grab your hard hats and polish up your resumes, because we’re about to dive into the rapidly evolving world of mining jobs in Australia.

It’s 2024, and the skills needed to succeed in the resources sector are changing faster than a kangaroo on a hot tin roof.

From the dusty pits of the Pilbara to the high-tech control rooms in Perth, the face of mining is transforming, and with it, the skills that are in hot demand.

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Content Marketing 101: Crafting Valuable Content That Converts

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Content Marketing 101: Crafting Valuable Content That Converts

If you’re reading this, you’re either a business owner who wants to drive organic traffic to their website, or you’re a marketing buff. Ready to get into the world of valuable content that actually converts?

Let’s start with a short case study of one of SLINKY Digital’s clients.

Let’s call him Alex.

Alex had a background in coding and had founded a small tech startup. He struggled with marketing and pushed back on our idea that he should start writing informative content about his expertise.

A year later, his blog was driving 60% of the company’s leads.

How’d he do it? Let’s start from the beginning.

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Effective Marketing Strategies for Funeral Homes

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Effective Marketing Strategies for Funeral Homes

Navigating the unique challenges and strategies in marketing funeral services, including digital versus traditional methods.

Marketing funeral services requires a delicate balance between sensitivity and strategic outreach.

Unlike most businesses, funeral homes face the unique challenge of addressing a service that people naturally prefer not to think about until necessary.

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How Should a Landscape Designer Market Their Services?

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How Should a Landscape Designer Market Their Services?

Look, as a landscape architect, you pour your heart and soul into every project. Transforming blank canvases into living, breathing masterpieces that dazzle the eyes and soothe the soul. It’s what you live for!

But here’s the cold hard truth – unless you get those marketing muscles flexing, no one’s going to see your brilliant work. And in this digital age of short attention spans, you’ve got to get scrappy to stand out from the crowd.

So let me break it down for you with some real-world tips straight from my own landscape marketing trenches.

Optimize for Yo’ Neighborhood

While we’re on the digital grind, let’s talk local SEO. As landscape designers, we’ve got mad advantages working locally. We know every quirky microclimate and Homeowner’s Association rule like the back of our green thumbs.

That’s why it’s critical to optimize your whole online presence for localized keywords and location-specific content. This helps you stake your claim at the top of those coveted “near me” search results.

I can’t stress enough how much of a game-changer this was for my landscape biz. Like that time a couple in my city landed on my Google My Business listing after searching “backyard redesign Sydney”. They booked me right away because my complete profile and stellar reviews put them at ease.

Score one for the home team!

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Pros And Cons For Web Designers When Doing Business As A Sole Trader

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Pros And Cons For Web Designers When Doing Business As A Sole Trader

When web designers take their knowledge and skills and use them to start a business such as a web design agency, there are numerous legal obligations to be met and decisions to be made. One of the first and most important is what legal business structure their web design agency is to have. There are three main options, which are sole trader, partnership, and company.

Unless they are starting the business with another person, a partnership will not apply, and for many web designers setting up a company is often not necessary at this stage. That leaves us with sole trader, or sole proprietor, as some call it. Being a sole trader is a hugely popular way for web designers to establish a business, but, as with anything business-related, it does have rules, pros, and cons, so let us look at them in some detail.

What Being A Sole Trader Means

First, being a sole trader is a perfectly legitimate way to operate a business, and is the choice of millions of business owners. In effect, it is you, the individual, which takes on the responsibilities and obligations of your business. As the business is yours, you have complete control and are not answerable to directors or shareholders when making decisions concerning the business.

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3 Actions That Will Ensure Your Keyword Selection Process Boosts Your SEO

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For as long as Google and the other search engines have existed, the basis for how they produce results for each search is keywords. Whether a single word, two words or a complete phrase, we will refer to them all as ‘keywords”. These keywords are used to marry up the search being made by the person entering it and the website pages throughout the internet that Google deems to be the most relevant for them.

What this has resulted in is a huge effort by website owners, SEO experts and online marketing agencies to ensure that every website page is optimised for specific keywords so that when a search is entered, Google is aware that this page should be considered as relevant.

The process by which this is achieved has many elements to it, and unless each one is followed the chances of Google’s algorithm calculating that a page should be ranked on page 1 is extremely small. So, the question that follows is what can you do to make your keyword selection the best it can be? Well, here are three actions that form the basis for that being achieved.

Research Keywords Effectively

Above any other action, you can take, researching for keywords effectively will produce the best results. The irony of those who fail to do this is that all the information they need is available to them. Apart from Google’s keyword planner tool, numerous other keyword research tools can help you identify which keywords are the ones you should be optimising for.

This research will help you avoid those that will simply be too difficult to compete for or get next to no traffic whilst at the same time identifying keywords that are less competitive, but which attract a reasonable level of search volume and traffic. If you are unsure where to start, you can employ a local SEO agency that will have keyword research as one of its primary services.

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